SPRYY undertook the responsibility of orchestrating the production of a sophisticated social campaign featuring Zendaya, the esteemed spokesperson for Smartwater’s latest campaign. Given the demands inherent to collaborating with a high-profile celebrity like Zendaya, time constraints were paramount. Our role encompassed the management of a client and creative team, each offering diverse creative perspectives, necessitating the creation of a composed and organized set conducive to fostering collaborative creativity.

Ultimately, as director and cinematographer our efforts culminated in the successful execution of an exceptional campaign for Smartwater, yielding heightened brand engagement throughout the North American market.