New Balance

Project Details


New Balance




Directing and Cinematography


In conjunction with one of our valued agency partnerships, SPRYY undertook the responsibility of capturing a new nationwide commercial campaign for New Balance’s Lazr product line. This endeavor posed a distinctive challenge due to the incomplete status of the principal photography. New Balance sought a production team capable of not only fulfilling the original vision and scope of work but also integrating supplementary deliverables. These added components encompassed intricate cinematography, robotic motion control rigging, and sophisticated visual effects, among other demands. Ultimately, our efforts culminated in a triumphant outcome, as we successfully orchestrated the realization of an all-encompassing campaign, inclusive of the supplementary deliverables.

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